Some of the smartest minds work at marketing divisions of companies like – Starbucks and Apple. They have a knack of selling the mundane in a glamorous way and create a niche market for themselves. I know for sure that you cannot learn in a school – how to charm people with awesome marketing campaigns. So where do these marketing gurus learn from? What is their source of creativity? And how do you go about recruiting for such gurus? I mean it is easy to recruit them once they have proved themselves by launching a bunch of successful campaigns. But what if you are going to recruit a fresher out of college to work for your marketing team?
The one thing I can think of is – Out of the box thinking. (Hint Hint.. consultants need that too… you cannot be a consultant if you apply the same fix to every problem..this is not coding – this is analysis). And I am sure there are many more.